We are committed to enhancing the tools that support the individual productivity of employees. Throughout the year, we promoted the adoption of Copilot – a Microsoft 365 tool – resulting in 3,100 active users connected to Copilot Chat. This marks a decisive step in the adoption of smart tools that improve daily efficiency while ensuring information security. Onboarding sessions, personalised coaching and workshops were held to facilitate implementation, alongside the creation of a continuous and adaptable learning ecosystem.
In 2025, we launched the Artificial Intelligence Guidebook, an internal good practice guide for the safe, ethical and responsible use of generative AI. We also introduced the Digital Workplace blog, available in five languages (PT, EN, ES, PL, SK), expanding the weekly sharing of knowledge about digital tools between teams and fostering a digital culture.
People management solutions and communication channels
Human resources management was further strengthened across the Group through the Hello JM platform. Available in both mobile and desktop formats, the platform integrates a range of features and enables access to processes such as onboarding, recruitment and internal mobility. In 2025, we enhanced the communication of internal initiatives through this platform and expanded the service catalogue, consolidating it as the Group’s primary human resources solution. Hello JM has 107,341active users (employees who logged in at least once in December 2025).
Our JM is a global digital platform designed to facilitate the internal sharing of relevant information about the Group and its Companies. Through multimedia content, news, interviews and discussion forums, Our JM helps connect teams and strengthen the collective commitment to the Group’s values and objectives. In 2025, this channel was extended to Slovakia.
At local level, alongside regular newsletters, the digital platforms Por Nós (Portugal), Dla Nas (Poland) and Hablando Naranja (Colombia) provide information relevant for the Companies’ activities, celebrate achievements, and communicate partnerships, agreements and internal opportunities. Employees can suggest new partnerships and benefits, reinforcing the Group’s commitment to addressing the needs and expectations of its teams. In 2025, these platforms had 63.2 million visits.
In Poland, the Dla Nas platform is the main channel for targeted and personalised communication and includes an intelligent chatbot that automates query management, ensuring quick and efficient responses. In 2025, new features were introduced to enhance this capability, including single sign-on for external platforms and automatic content translation. These solutions, combined with the integration of online social processes and interactive maps, reflect the Company’s commitment to using artificial intelligence and technology to create an inclusive, accessible and connected ecosystem. During the year, the Dla Nas chatbot and voicebot responded to 275,789 requests, without the need for human interaction.
Also of note is the launch of the digital archive of our audiovisual assets (photos, videos and audio recordings). The MediaValet platform is available in all countries where we operate and aims to preserve existing and future visual heritage, while enabling fast and efficient content searches through embedded artificial intelligence.