We develop and support local biodiversity‑conservation projects in Portugal, Poland and Colombia, the countries where most of our operations are concentrated. In the process of identifying and selecting these initiatives, we prioritise projects that demonstrate clear alignment with the Kunming‑Montreal Global Biodiversity Framework, reinforcing the coherence of our actions with international commitments in this field. At the same time, we promote collaboration with specialised associations and non‑governmental organisations, ensuring the integration of appropriate technical expertise and strengthening ties with the local communities where we operate.
We complement these initiatives with education and awareness campaigns targeted at different audiences, with the aim of reinforcing understanding of the importance of ecosystems and encouraging more sustainable behaviours.
In 2025, we invested more than 330 thousand euros in supporting 12 projects – seven in Portugal, three in Poland and two in Colombia – focused on the restoration of natural habitats, the protection of biological diversity and environmental awareness. The table below highlights some of these projects.
Institution |
|
Project |
|
Description |
|---|---|---|---|---|
Associação Floresta Serra do Açor |
|
Reforestation of the Serra do Açor Mountain |
|
The “Serra do Açor Forest” project is a major ecological restoration and large‑scale reforestation initiative in the municipality of Arganil, launched in 2020 with the aim of recovering the areas severely affected by the 2017 wildfires. With a 40‑year timeframe and a total investment of 5 million euros, the project foresees the planting of around 1.8 million native trees – namely oaks, cork oaks and chestnut trees – across approximately 2,500 hectares, thereby contributing to the creation of a more sustainable landscape that is more resilient to wildfire risk. Since its inception, the project has ensured the planting of over one million trees, covering more than 1,000 hectares of intervened area. |
Clean Poland Association (Stowarzyszenie Czysta Polska) |
|
Clean Tatra Mountains |
|
The “Tatra Mountains Clean‑Up” project has been supported by Biedronka since 2019 and is carried out by the NGO Clean Poland Association. In 2025, Biedronka took part for the seventh time in this educational initiative held in Zakopane. The event combined environmental‑education activities with the collection of waste left along mountain trails. In addition to volunteers from across Poland, members of Biedronka’s Environmental Protection Committee also participated, collecting more than 100 kg of litter. |
Fundabejaz |
|
Protection of bees |
|
The “Bee Protection” project was launched in 2021, with the support of Ara, to protect and conserve bees and to raise awareness of their importance within ecosystems. During 2024, the Fundabejaz Foundation achieved significant results: it rescued 51 hives, delivered 33 recovered hives to beekeepers and farmers, and carried out 83 awareness‑raising campaigns involving 2,650 participants. Ara has also donated sugar as a food source for rescued swarms. |
Loros Foundation |
|
Save the Macaws |
|
This project, launched in 2024 in Colombia to protect macaws, aims to rehabilitate and subsequently release birds that have been seized or voluntarily surrendered to environmental authorities and handed over to Fundación Loros. The initiative also includes awareness‑raising actions. The birds are rehabilitated in aviaries funded by Ara. |
Clean River Operation (Operacja Czysta Rzeka) |
|
Cleaning rivers |
|
In 2025, Biedronka established a new partnership with Operation Clean River, an environmental river‑cleaning initiative active throughout Poland. Several activities stood out during the year.
|
WWF Portugal |
|
Green Heart of Cork |
|
The project, launched in 2011, developed and coordinated by WWF Portugal and supported by the Group since 2013, promotes the conservation of the Portuguese montado and the payment for the environmental services it provides. This initiative establishes a platform that connects companies to the conservation of the montado and the services that this ecosystem delivers. The landowners involved in the project apply good forest‑management practices across around 45,000 hectares of FSC®‑certified areas, 30,000 hectares of which obtained certification after our support began. Throughout 2025, the project was evaluated and reformulated, with a consultation carried out among different stakeholders, in a process led by WWF Portugal, in collaboration with FSC® Portugal and with the support of the Jerónimo Martins Group, culminating in a new format called “GHoC +” |