Sales
€25,343 M
(+7.5%)
# Stores
3,882
LFL
1.9%
EBITDA
€1,991 M
(+9.8%)
CAPEX
€604 M
Highlights of the Year
Celebration of the 30th anniversary in Poland
Execution of an ambitious investment programme with the opening of 181 new stores and 200 refurbishments
Electronic shelf tags available in more than 2,750 stores
More than 1,500 stores with service counters of meat & delicatessen products
Additional information, particularly about our sustainability initiatives, may be found in Chapter "Sustainability" of this Report.
Message from the CEO
As expected, in 2025, Polish households continued to be cautious and promotion-driven in their food spending, while competition in food retail remained particularly intense.
In the year in which we celebrated our 30th anniversary, we maintained an unwavering focus on the consumer, preserving our price leadership, innovating our assortment, and refurbishing and expanding our infrastructure, which now includes 3,882 stores.
The success of our strategy is reflected in the approximately 1.4 billion euros increase in sales (excluding the appreciation of the złoty) and in our strengthened market share.
Efficiency, cost control and improved productivity were cross-cutting priorities for all Biedronka teams, which moved forward with the implementation of solutions such as self-checkout systems, electronic shelf labels, and the installation of photovoltaic panels, enabling margin protection and helping to offset inflationary pressure on costs, particularly staff costs.
Despite a highly volatile environment and limited visibility, we achieved our environmental and social corporate responsibility targets, while continuing our mission to deliver quality, healthy food and food solutions at competitive prices in our stores. In addition, together with the Biedronka Foundation, we continued to help alleviate the vulnerabilities present in Polish society.
In 2026, despite an expected challenging and competitive environment, we will reinforce price leadership as the core of our more than 30-year bond with Polish families, while further enhancing innovation and quality across our assortment, focusing on categories that best meet consumers’ needs and aspirations.
As part of our investment plan, alongside the expansion and refurbishment of stores, we will also take important steps to strengthen our logistics infrastructure, one of the central pillars of our competitiveness, by adding another distribution centre to the existing 17 and advancing with the construction of an automated logistics unit.
Luís Araújo
Performance
In Poland, consumers remained highly cautious, price-sensitive and promotions-driven. Their behaviour translated in a subdued performance of the food retail market and in further competitive pressure.
In 2025, Biedronka celebrated its 30th anniversary with nationwide initiatives that highlighted its strong and permanent bond with Polish consumers. The several campaigns included events across stores, distribution centres, and offices. This was an opportunity for the Company to reaffirm its long-standing commitment to deliver everyday low prices to the Polish families.
As part of the anniversary initiatives, the banner reduced the prices essential products throughout the year and ran targeted promotional campaigns offering special daily deals.
The new promotion, “Biedronki Niskie Ceny” (Biedronka low prices) – replaced “Biedronkowe Oszczędności” (Biedronka savings) –, with the primary objective of underscoring competitive pricing and delivering on the core brand promise.
Food inflation in the country reached 4.7% in the year, compared to 3.3% in 2024. After starting at a higher level until March, it declined in April – following the overlap of the reintroduction of VAT on basic food products – and continued to decrease until year-end.
Once again, the Company invested in price, maintaining basket inflation below the national food inflation rate. This approach enabled the banner to achieve volume growth, outperform the market evolution, and gain additional share.
In local currency, sales grew 5.9%, with an LFL of 1.9%. In euros, sales totalled 25.3 billion, up 7.5% on the previous year.
Net Sales
(€ Million)
Throughout 2025, Biedronka further invested in its core brand attributes by putting in place initiatives, including the launch of Biedronowe, a communication platform designed to highlight innovation within its Private Brand assortment. Additionally, a nationwide contest engaged customers on social media by encouraging them to share photos or videos featuring Biedronka shopping bags, while on vacation, with weekly prizes – such as gift cards and travel essentials – awarded to four winners.
During the year, the Company continued to leverage its customer loyalty programmes and launched the 10th edition of its iconic “Gang Biedroniaków” campaign – introducing its largest mascot collection to date. The concept was expanded to adults through the “Biedromania” initiative. For the first time, customers could collect virtual stickers via the app and redeem them for discounts and rewards on Biedronka Home, in addition to traditional mascots and books in stores. The campaign, which ran from August to November, resulted in the redemption of 4.7 million toys and 380 thousand books.
Complementing this initiative, and reinforcing its strategy of combining entertainment, family experiences, and digital innovation, Biedronka released the second edition of its Roblox game, “Biedronka Simulator 2,” featuring enhanced gameplay and strong engagement, with over 2.3 million plays and the largest brand community on Roblox in Poland.
In 2025, Biedronka continued to strengthen its digital ecosystem through significant enhancements to its mobile application. Building on the success of the previous year, the app evolved with monthly updates introducing new features and optimisations aimed at improving customer experience and promoting engagement. This sustained investment reflects the banners’ commitment to convenience, personalisation, and innovation in its digital offering.
By maintaining strategic focus on operational efficiency and improving the shopping experience, Biedronka continued the rollout of self-checkout solutions across its store network, closing the year with more than 3,300 locations with this equipment.
The Company strengthened its online and logistics operations through strategic partnerships and infrastructure expansion. The Q-commerce operation Biek, in collaboration with Glovo, marked its fourth anniversary with significant growth, reflecting strong consumer adoption. By year-end, Biek had 28 micro-fulfilment centres exclusively dedicated to ultra-fast delivery. In parallel, the partnership with DHL was reinforced through the installation of DHL BOX 24/7 lockers in more than 1,500 stores, providing customers with convenient access to approximately 3,000 machines in Biedronka locations.
Building on strong relationships, Biedronka also launched a new partnership with Uber Eats at the end of the year to offer grocery deliveries at in-store prices. Initially piloted in three major cities, the service was progressively expanded across Poland to meet the rising demand for convenient, fast and affordable online shopping. This initiative enabled the banner to reach a broader customer base, including older adults, and individuals with limited mobility, reinforcing the Company’s commitment to accessibility and customer-centric innovation.
During 2025, the Company continued to invest in in-store innovation, implementing efficiency projects and rolling out the ones started in previous years. Biedronka thus accelerated its renewable energy programme, installing photovoltaic panels in more than 530 stores and eight distribution centres, alongside LED lighting and EV chargers. Throughout the year, the Company also continued the rollout of its electronic price tag project, enabling centralised and faster price updates, and significantly reducing the risk of errors while improving operational efficiency. By year-end, this feature was implemented in more than 2,750 stores.
Since mid-2025, the Company has been installing recycling machines across its network, under an agreement with equipment suppliers to deploy more than 3,000 units nationwide. These machines provide customers with a convenient return of empty drink containers for recycling in exchange for vouchers to be used in the stores. This return-deposit system complements Biedronka’s long-term commitment to sustainability and circular economy principles by reducing waste and promoting responsible consumer habits.
Biedronka also reinforced its determination to enhance the appeal and variety of meat and delicatessen products by continuing to expand assisted service counters in these categories, closing the year with more than 1,500 stores offering this option.
As part of its capital expenditure programme, the Company opened 181 stores (152 net additions) – of which approximately 50% were smaller-format –, and refurbished 200 locations, with a total investment of 604 million euros during the year.
To protect profitability and address the challenges posed by low basket inflation, rising wage costs, and weak food consumption dynamics in the country, Biedronka focused on cost efficiency and implemented additional productivity measures throughout the year, driving, together with the strong sales performance, EBITDA to increase by 9.8% (+8.1% in local currency), with the margin reaching 7.9% (compared to 7.7% in 2024).
Awards and recognitions of note
TOP Brand 2025 in the food markets industry awarded by Press, IMM.
Ranked 2nd on the Rzeczpospolita newspaper list of the 2,000 biggest Polish companies.
Listed by Poland’s Ministry of Finance as the largest taxpayer in the retail sector and 8th overall.
Leader in Governance and 2nd place in Responsible Business (trade category), by the Koźminski Business Hub of Koźmiński University.