# Stores
15
Highlights of the year
Biedronka enters the Slovak market
50% of products sourced from local suppliers
Private Brand accounts for around 44% of sales
Additional information, particularly about our sustainability initiatives, may be found in Chapter "Sustainability" of this Report.
Message from the CEO
The year 2025 marked a decisive milestone with the start of operations in Slovakia, with the opening of a distribution centre and our first 15 stores. Each new store confirms that our ambitions and planning are translating into a solid and tangible food retail network.
At the same time, we have laid the key operational foundations necessary for sustainable long-term growth. We are building a supply chain that combines Biedronka’s scale and expertise in Poland with local partnerships that are strengthening in the Slovak market. Although we are still in the early stages of our operation in the country, this combination enables us to offer high-quality products at market-leading prices.
Our day-to-day focus has been on developing a value proposition aligned with the expectations of Slovak consumers. We continue to expand our assortment, learn from our customers, and generate value tailored to the habits, preferences and needs of local families.
We are also laying the groundwork for a robust pipeline of future locations and investment opportunities to support sustainable growth in the coming years.
All of this is made possible thanks to the dedication and expertise of our local team – colleagues from stores, logistics and support functions – who turn our strategy into everyday reality. We invest in their skills, giving them the tools and training needed to ensure effective execution, support long-term growth within the Company, and strengthen our organisational culture. We also rely on the unwavering support of the Biedronka teams in Poland, whom I would like to acknowledge and thank publicly.
Maciej Lukowski
Year overview
In 2025, Biedronka began operations in Slovakia, marking the start of its international expansion.
In March, the first store was opened in Miloslavov, near Bratislava, as well as the distribution centre in Voderady, equipped with advanced technology to support the growth of the operation, which had 15 stores by the end of the year.
From the outset, the priority was to tailor the value proposition to the expectations of Slovak consumers by optimising the assortment, launching Private Brand, and identifying opportunities for innovation.
Adapting to the Slovak market has focused on collaborating with local producers, ensuring fresh, locally sourced produce and supporting the national economy.
The stores follow a modern and functional concept, designed to provide a practical and efficient experience, with a convenience-oriented layout, while the assortment prioritises fresh products, integrating national suppliers to enhance proximity and quality.
Sustainable solutions such as electric vehicle charging stations have also been implemented, reflecting the commitment to innovation and environmental responsibility, while remaining true to its core promise: “low prices every day”, as is the case with the other Group banners.
The model in Slovakia, aligned with Biedronka’s guiding principles in Poland, is built on a combination of competitiveness, convenience and efficiency, supported by strong logistical integration and proximity to consumers. Nonetheless, and respecting the specificities of the Slovak market, communication and positioning were tailored to the local context by incorporating familiar visual elements and language, aimed at reinforcing trust and consumer proximity, while preserving the core pillars of affordability and quality in a particularly price-sensitive market.