Sales
€5,342 M
(+5.3%)
# Stores
497
LFL
+4.0%
(excl. fuel)
EBITDA
€322 M
(+8.5%)
CAPEX
€222 M
Highlights of the Year
Celebration of the Company’s 45th anniversary
Launch of Pingo Doce online
Innovation in Fresh Food: launch of hot sandwiches, and the BALANCE line (lighter and healthier ready meals) and the frozen food ranges
Additional information, particularly about our sustainability initiatives, may be found in Chapter "Sustainability" of this Report.
Message from the CEO
In 2025, Pingo Doce celebrated its 45th anniversary, reaffirming its commitment to families and its leadership in fresh and ready meals. Over four and a half decades, we have maintained a clear and consistent strategy: to always be close to our customers, meeting their needs and anticipating trends, and active listening, allowing us to continuously and innovatively respond to everything that is essential for feeding the Portuguese.
This is also the way forward for Pingo Doce. More than half of our stores have been refurbished to reflect the All About Food concept, transforming the shopping experience by focusing on fresh products, ready meals and service excellence – our hallmarks. Today, our customers know that when they shop at a Pingo Doce store, they come to a place where it really is “all about food”, at prices that everyone can afford.
The year 2025 was demanding and posed some significant challenges. With increased competitive pressure, we maintained an intense promotional dynamic, guaranteeing real savings opportunities and boosting Private Brand innovation with the launch of 266 new products.
It was also the year in which we reaffirmed our position as a neighbourhood supermarket, part of our surrounding communities. Bairro Feliz celebrated five years of impact, depicted in a book dedicated to the data and outcomes of the programme, which to date has supported more than 2,000 causes. We increased food donations to charities through ‘Alimenta o Bairro’, strengthened the partnership with the GNR (“Guarda Nacional Republicana” – the Nacional Republican Guard) to support the elderly, and promoted in-store fundraising and collection initiatives, committed to being there for those who need it most.
This journey has only been possible thanks to the trust placed in us by the families who choose our stores every day and the commitment of our teams, who work hard to deliver a unique experience for every customer who enters a Pingo Doce store. We begin 2026 with the same determination: to continue to earn this trust by innovating, differentiating and remaining close to those who matter most – our customers.
Isabel Ferreira Pinto
Performance
In 2025, the year in which it celebrated 45 years of market presence in Portugal, Pingo Doce continued to modernise its store network with the All About Food concept, transforming and enhancing the shopping experience to meet new consumer expectations. The focus on fresh produce, catering, our Private Brand and quality of service has been the centrepiece of these renovations, crafting a complete and singular value proposition.
The Company maintained an intense promotional dynamic to meet the needs and preferences of Portuguese consumers. This strategy proved decisive in driving solid sales growth, strengthening price competitiveness and increasing volumes. In 2025, sales grew 5.3% to 5.3 billion euros, with an LFL of 4.0% (excluding fuel).
Net Sales
(€ Million)
Throughout the year, consumers remained careful in their spending and seeking savings opportunities, reinforcing a fiercely competitive market. At the same time, the sector also saw another year of strong expansion, particularly in the neighbourhood store format.
Our banner started 2025 with a strong promotional dynamic, offering increasingly more savings opportunities in the year. These initiatives were bolstered by the partnership with BP, through the 100/40 campaign – the most competitive on the market – offering exclusive fuel benefits. This promotional strategy was underpinned by a unifying communication concept – ‘At Pingo Doce, we do Promotions with a capital P’ – which became the centrepiece of the various campaigns, consolidating its customer value proposition.
Pingo Doce continued to innovate in the food segment, developing products that combine quality and competitive prices. As in previous years, the banner maintained its commitment to surprising customers with differentiating solutions, strengthening its market leadership by offering innovative products on the Portuguese market.
The Private Brand again underscored its distinctive value – the absence of flavour enhancers and artificial colours – with the launch of 266 new products in categories as diverse as ice cream, chocolates, detergents and personal hygiene, giving customers yet another reason to visit stores.
Fresh Food continues to be a strategic area for the Company, with 256 restaurants and a steadfast commitment to innovation. Pingo Doce leads the grab and go segment, offering a wide range of products for a variety of consumer habits and needs, continuously introducing new options. Particularly noteworthy was the launch of hot sandwiches, the first of which with pulled pork, which quickly became a consumer favourite. This dynamic was also reflected in the launch of the BALANCE range, designed to offer balanced and nutritious options, responding to the demands of a consumer increasingly focused on well-being, and in the new range of frozen meals, created using our unique recipes, with the same quality and authentic flavour of fresh meals, for maximum convenience.
Pingo Doce broke new ground by introducing co-branding initiatives, honouring iconic Portuguese brands that reflect the national pastry tradition. This innovative approach began in late 2024 with the historic café Versailles patisserie, embodied in the launch of a special edition Portuguese Christmas cake Bolo-Rei. This year, the strategy gained momentum, adding the flavours of traditional pastries from all over the country through exclusive partnerships: the Porto-style Croissant (Croissant à Moda do Porto) with Pastelaria Ribeiro, the special edition of sponge cake (Pão de Ló de Margaride) in collaboration with the centuries-old Casa Leonor Rosa da Silva at Easter, and new versions of Bolo-Rei (with dried fruit and nuts) and Bolo-Rainha (nuts) with Versailles at Christmas. These partnerships enhance the perception of quality, authenticity and innovation, reflecting the constant desire to wow customers and deliver standout products.
The Company reinforced its commitment to digital transformation by launching its own online store to offer customers a complete experience, ensuring that they find the same products and promotions available in its brick-and-mortar stores. The platform allows customers to place home delivery or in-store pick-up orders, with access to the benefits of the My Pingo Doce App, ensuring consistency between in-person and online purchases.
The app itself has become an essential savings tool, offering exclusive and personalised benefits to its users. To increase interaction and encourage purchases through the app, Pingo Doce ran several loyalty campaigns and held joint initiatives with leading brands and companies, such as Pestana hotels, Booking.com and FNAC, among other collaborations, that have added even more benefits for active users.
Pingo Doce celebrated five years of Bairro Feliz (Happy Neighbourhood) with a set of initiatives showcasing the positive impact of the programme, which has already supported more than 2,000 causes, and strengthened the banner’s position as a neighbourhood supermarket. The banner also hosted a meeting that brought together experts and representatives of winning causes, encouraging reflection on the role of communities in social transformation. At the same time, it ran a communication campaign that shone a light on the programme’s real impact – sharing impact data accumulated over the past five years – demonstrating how small actions can lead to big changes.
EBITDA totalled 322 million euros, up 8.5% on the previous year, with the respective margin reaching 6% (5.8% in 2024), following strong sales performance and initiatives to boost productivity, which helped ease cost pressures.
Pingo Doce invested 222 million euros in opening nine stores and refurbishing 52 locations, demonstrating a forward-looking business vision focused on competitive advantages and critical differentiation factors: Fresh Food, Private Brand and Meal Solutions.
Awards and recognitions of note
Inclusive Employer Brand distinction, awarded by the Institute of Employment and Vocational Training (IEFP), since 2023.
Recommended Brand in the “Supermarkets – Large Retail” segment by Consumer Trust.
ISO 45001 certification awarded to the two central kitchens, which ensures the highest standards of occupational health and safety management.
Four stars in the GS1 Portugal Lean & Green initiative, after reducing carbon dioxide equivalent emissions in logistics operations by 55% between 2018 and 2024.