We regularly make our stores available so that local social institutions can carry out food‑collection campaigns and other donation drives, and we also take part in fundraising initiatives.
Portugal
In Portugal, Pingo Doce promoted 16 campaigns for the sale of vouchers redeemable for food and other products (more than 20 tonnes in the case of vouchers redeemable for our Private Brand products), to benefit institutions operating in various areas of social emergency. In total, Pingo Doce customers contributed with the equivalent of more than 429 thousand euros (a decrease of 21% compared with 2024).
At the Jerónimo Martins Group Christmas Celebration, more than 7,200 euros were raised to fund essential renovation works at the Convento dos Cardaes in Lisbon, an institution that houses and cares for women with profound disabilities, offering them a safe environment, dignity, comfort and daily support. The contribution was intended to make possible the refurbishment of workspaces and common areas, which were in very poor condition.
Poland
Biedronka carried out several initiatives with its customers to collect food for people in need. More than 570 tonnes of products1 were collected, 6% more than in 2024.
Through the “Yes, I Help” campaign, Caritas Polska collected 139 tonnes of food in 1,053 Biedronka stores to provide Easter meals to families in need. At Christmas, a similar initiative took place in more than 1,065 stores, resulting in 201 tonnes of food collected from customers. Also, for Easter and Christmas, the Federation of Polish Food Banks conducted food‑collection initiatives. In March, more than 480 stores collected donations corresponding to 71 tonnes of food, and in November 815 stores collected nearly 148 tonnes of goods.
The sixth edition of the Szlachetna Paczka (Noble Gift) program, promoted by Stowarzyszenie Wiosna (Spring Association) and aimed at people in vulnerable situations, enabled the delivery of baskets containing food, personal hygiene products, small household appliances, clothes, shoes, and toys. Support from Biedronka customers was provided through the purchase of products from the Magnetic range, amounting to more than 82 thousand euros. This contribution was invested in assembling the baskets, which were prepared by Biedronka employees.
The Dobra Torba initiative was created to support the reduction of food waste and strengthen the fight against food insecurity in Poland. Through the sale of project-branded paper bags, part of the proceeds is directed to the Polish Federation of Food Banks. In addition to financial support, the initiative includes a strong educational component, promoting good practices for food storage and responsible consumption. In 2025, Biedronka launched a themed edition inspired by western motifs, offering paper bags in three versions (banana, pepper, and carrot) with messages encouraging the consumption of imperfect fruits and vegetables, reinforcing its focus on fighting waste. The campaign also included a dedicated website with practical tips to reduce everyday food waste, further strengthening its educational dimension.
For the fourth consecutive year, Biedronka was once again the main sponsor of the finale of the 33rd edition of the Wielka Orkiestra Świątecznej Pomocy – WOŚP (Great Christmas Charity Orchestra) final, the largest solidarity event occurring in Poland, held in January 2025. Through the sale of official merchandise and the collection of customer donations in Biedronka stores, more than 1.4 million euros were raised – funds allocated to supporting paediatric oncology and haematology. In December 2025, the 34th edition of the event was launched, this time aiming to raise funds for the diagnosis and treatment of digestive system diseases in children.
Hebe managed to mobilize more than 256 thousand euros in indirect support, in partnership with suppliers of makeup and cosmetic products, which were distributed to women, teenage girls, and orphans in support institutions.
Colombia
At Ara, the “Dona tu vuelto” (Donate your change) programme, which enables customers to round up their purchase value to support social causes, raised more than 780 thousand euros.
Support for Aldeas Infantiles SOS Colombia was distributed between the Acogimiento Familiar programme (for families at risk of separation) and the Fortalecimiento de Familias de Origen programme (directed at children and young people removed from their families). Aldeas Infantiles SOS also supports families in contexts of violence and emergency situations, in 11 Colombian states. In 2025, the amount raised enabled more than 4,480 children and young people to access foster‑care programmes, temporary family accommodation, family‑of‑origin strengthening initiatives and emergency support. This reach reflects not only broad geographic coverage but also a comprehensive impact focused on protection, rights restoration and creating real opportunities for children and young people living in high‑vulnerability contexts.
Additionally, Ara customers could contribute to the REAGRO programme of the Colombian Food Bank Association (ABACO) established in 2013with the objective of recovering fruit and vegetables that are fit for consumption but cannot be commercialised. These foods are collected directly from farmers and distributed to people facing vulnerability across the country.
1 Value recorded by the institutions.