We know that, according to the European Commission, almost 80%1 of cardiovascular diseases can be prevented through lifestyle changes. Healthier eating habits – avoiding excessive salt, sugar and fats, as well as the consumption of ultra‑processed foods – play a fundamental role in these changes. That is why we recognise that we can play an important role in people’s lives through our contribution to promoting healthier eating habits.
Our objective is to ensure the best value proposition in each of the markets where we operate in order to meet the needs and preferences of the consumers who place their trust in our stores. We also believe that innovation in products and services can facilitate access to nutritionally balanced options and consumption patterns, and that the innovation and nutritional reformulation work we carry out contributes directly to these changes.
Through our internal guidelines and the commitments we have undertaken2, we define the guiding principles for developing new products and for the continuous improvement of the products we already market, with the purpose of offering responsible food choices. These actions are aligned with European priorities for creating healthier food environments, reducing the consumption of ingredients with greater negative health impacts and encouraging the nutritional review of products. In 2025, we once again adapted our nutritional profile improvement guidelines for our Private Brand products so that they reflect the prohibition of added salt, sugar and sweeteners in products intended for children up to three years of age.
1 In accordance with the European Commission’s Safe Hearts Plan, presented in December 2025.
2 For more information, please refer to “Sustainability Commitments”.