Biedronka
As 2025 is expected to continue to be challenging, Biedronka will keep strengthening its price leadership and ensuring a high level of cost discipline to protect its profitability, always keeping consumers at the center of its strategic choices.
The Company will maintain its focus on improving store operational standards, to retain both regular and core customers, ensuring their loyalty and satisfaction, while at the same time working to increase the value of its Private Brand through innovation and differentiation.
The investment programme will continue to contemplate the significant pace of expansion followed by the banner as well as its ambitious store remodelling plan.
Hebe
The Company’s ambition is clear and remains unchanged: Hebe will continue its path to become the reference player in the health & beauty sector in Central and Eastern Europe, with a leadership position in e-commerce.
While Polish offline business will continue to grow, online will remain the main growth driver. Encouraged by international sales acceleration, the Company will be increasing its digital expansion in Czechia and Slovakia.
At the same time, and as the Company grows, the logistics setup will be subject to significant investment which will be key to support the development of e-commerce and international business.
Pingo Doce
Pingo Doce will continue to enhance its value proposition, based on proximity and offering the best savings opportunities to its customers.
The banner will continue to modernise its store network and increase the number of Comida Fresca restaurants, while at the same time continuing to invest in operational efficiency measures, in particular the installation of self-checkouts and improving checkout service and the shopping experience.
The Company will continue to focus on digital transformation and committing to sustainability as strategic pillars.
Recheio
In 2025, Recheio will remain focused on growing volumes and protecting profitability in an equally challenging environment. To this end, the banner will prioritise:
- Expansion and refurbishment: continuing to improve the shopping experience and customer service, increasingly meeting its customers’ needs;
- Digital transformation: enhancing the shopping experience through digital platforms, such as the website and app, and implementing new in-store technologies for greater efficiency and personalisation;
- Expansion of traditional retail: maintaining the pace of growth of the Amanhecer store partnerships, consolidating the brand’s presence and competitiveness;
- Sustainability: promoting sustainable practices throughout the operation, with a focus on preserving natural resources and developing more efficient assortments and processes.
With these initiatives, Recheio aims to strengthen its role as a reference in the sector, continuing to meet the expectations of its customers and partners.
Ara
In Colombia, consumption is expected to remain weak.
In 2025, the banner will remain focused on price leadership and promotional activity, meeting the needs of Colombian families and building a strong perception of low prices combined with quality. Improved price perception will be driven by communication with consumers and development of the assortment, enabling Ara to continue growing its customer base and becoming the go-to neighbourhood food retail store in Colombia.
Expansion of the store network will continue to be a priority for the Company, which will maintain a dynamic pace of openings in line with its long-term vision in terms of market potential and the suitability of its business model.
In the first half of 2025, Ara expects to progressively integrate c.70 locations previously operated by Colsubsídio into its chain, adapting them to its store concept.
Jerónimo Martins Agro-Alimentar (JMA)
Climate change will continue to put pressure on JMA’s processes and business areas, having a direct impact on rising production costs.
Challenges will persist in continuing to develop new products adapted to changing consumer preferences and finding sustainable production models.
Consequently, JMA’s business areas will remain focused on optimising the use of natural resources, harnessing all available knowledge and innovating in processes that help enhance traceability, sustainability, environmental protection, and food safety and security, while at the same time capitalising on the investments made.
Jeronymo and Hussel
Jeronymo will move forward with its refurbishment programme, adapting its coffee shops to a new environment-based image in line with the brand’s strategy. The banner will continue to optimise its assortment, offering menus tailored to customers’ needs, with fresh ingredients and flexible meal solutions throughout the day.
Hussel will be celebrating its 35th anniversary in 2025, during which it will share stories and the most significant moments in its history.
The confectionery chain will remain focused on recovering sales, establishing strategic partnerships that not only allow it to innovate in its exclusive offer, but also to improve purchasing conditions and, consequently, profitability. At the same time, it will remain committed to leveraging the loyalty programme, investing in personalisation, and ensuring effective communication on digital channels.