Consumer First
Consumer choice is the script of our journey. The eating options of today are shaped by the shopping lists of yesterday.
The many ways a toast is prepared in the morning. The inspiration brought by the trips abroad, discovering new flavours. Or those homemade Sunday meals grandma used to make.
Whether at home, alone, wondering what to eat next, or out with friends, savouring a cup of coffee and a bite of some favourite pastry, consumer choices have always shaped our business — for the better.
Driving innovation and differentiation wherever we are.
For more than two centuries, we’ve known that consumers’ voice is our compass. Consumer insights fuel our creativity. Consumer curiosity triggers new trends.
When technology is changing the world, we know it’s still humans who are leading the way.
At Jerónimo Martins,
consumers come first.