Annual Report 2024

Direct support for surrounding communities

The first and most significant way in which we provide support for surrounding communities is through monetary and food donations. In 2024, we provided over 81 million euros in direct support to more than 2,100 organisations. The reduction of around 7% is mainly due to the increase in the number of heavily discounted end-of-life sales programmes and the greater efficiency of our business in managing food shortages. This figure does not include the 40 million euro attributed to the Jerónimo Martins Foundation. Jerónimo Martins’ statutes foresee that future allocations will stem from the application of its results, to be approved at the Annual General Meeting. The activities and financial reporting of the Jerónimo Martins Foundation are independent of Jerónimo Martins SGPS, S.A. and the Companies that make up the Jerónimo Martins Group.

A Caritas employee kneeling in front of a shelve with various packaged food products holding a glass filled with honey (photo)
Direct support (euros)

Companies (€)

 

2024

 

2023

 

Δ 2024/2023

Biedronka1

 

55,598,187

 

63,972,697

 

-13.1%

Hebe

 

78,212

 

*30,265

 

+158.4%

Holding (JMH)

 

3,386,594

 

2,904,975

 

+16.6%

Pingo Doce

 

18,302,480

 

17,193,702

 

+6.4%

Lidosol

 

1,021,082

 

937,331

 

+8.9%

Recheio Cash & Carry

 

720,504

 

825,042

 

-12.7%

Recheio Masterchef

 

303,613

 

299,485

 

+1.4%

João Gomes Camacho

 

32,867

 

8,198

 

+300.9%

Jeronymo and Hussel

 

11,354

 

13,282

 

-14.5%

Jerónimo Martins Agro-Alimentar

 

20,826

 

23,125

 

-9.9%

Ara2

 

1,612,541

 

863,773

 

+86.7%

Total

 

81,088,260

 

87,071,874

 

-6.9%

*

Corrected figure compared to 2023, as a result of improvements in the data collection process.

1

Includes the monetary contribution to the Biedronka Foundation, amounting to more than 20 million euros, resulting from the appropriation of the net profit of the founding company, Jeronimo Martins Polska (Biedronka), approved by the General Meeting. The activities and financial reporting of the Biedronka Foundation are independent from Biedronka.

2

Includes Ara and Bodega Del Canasto.

The surplus food that can no longer be sold, but which meets food safety standards, are donated to social welfare institutions, who guarantee that it reaches people in situations of social and economic vulnerability. This practice, which is material in our entire value chain, enables products to fulfil their primary mission: to feed people.

In 2024 we donated around 18,600 tonnes of food, 3.4% less than in 2023. This decrease is explained by the growth of the sales programme offering significant discounts on end-of-life products at Biedronka and by changes made to the procedures for managing food loss, particularly at Ara.

Food donations (tonnes)1

Companies (tonnes)

 

2024

 

2023

 

Δ 2024/2023

Biedronka

 

10,776

 

13,004

 

-17.1%

Pingo Doce

 

7,162

 

*5,299

 

+35.2%

Recheio

 

351

 

332

 

+5.7%

Ara

 

317

 

625

 

-49.3%

Total

 

18,606

 

19,260

 

-3.4%

*

Corrected figure compared to 2023, as a result of improvements in the data collection process.

1

Values calculated internally in accordance with proxies resulting from implementing the Food Loss and Waste Protocol, a methodology devised by the World Resources Institute and various stakeholders to consistently calculate and report food waste and loss in the supply chain.

Corporate areas

The Group’s Holding Company provided support to over 70 organisations, totalling around 3.4 million euros, to which it should be summed the monetary attribution to the Jerónimo Martins Foundation, of 40 million euros. Most of these organisations (60%) focus on social work. We continue to provide regular support to 20 of these institutions, most of which we have supported for more than a decade.

The following support provided is worthy of note:

  • We are one of the main sponsors of the construction of the Clínica do Gil (Gil Clinic), the Gil Foundation’s latest project, to give children and young people from disadvantaged socio-economic backgrounds access to healthcare and specialised support from therapists who specialise in school and social integration. We are committed to continuing to support this initiative in the coming years by awarding scholarships.
  • As part of its exercise of citizenship and within the framework of the support granted for the conservation of the cultural heritage of the countries in which we operate, we contributed towards the construction of the future Museum of Independence, by the Historical Society of the Independence of Portugal, and to the installation of a statue of Marie Skłodowska-Curie in Portugal to commemorate the 90th anniversary of her death.
The Jerónimo Martins Foundation

Established in March 2024 and recognized by a decree from the President of the Council of Ministers in September of the same year, the Jerónimo Martins Foundation was born as a natural step in the legacy of the heavily humanist nature of the Jerónimo Martins Group, aiming to exponentially multiply its social impact.

The Foundation has an initial budget of 40 million euros to allocate to its three areas of activity:

  • social emergency, to effectively and properly respond to emergency situations and to accompany families, anticipating and empowering them to manage future challenges;
  • health, by facilitating access to different types of healthcare, teaching healthier lifestyle habits, and preventing and diagnosing potential illnesses;
  • education, by enabling access to quality education services at all stages of learning and supporting parents in family management, empowering them and connecting them to the support network they need to be able to look after their children.

These areas of action were defined with the Group’s employees and their families in mind, as well as the wider community.

Biedronka

Biedronka channelled 55.6 million euros to support social campaigns and social projects1, 13% less compared to 2023. More than 650 institutions received in-kind donations and monetary support.

a Biedronka shoping cart half filled with products, photographed from the side (photo)

Over 10,700 tonnes of surplus food was donated, 17% less than in 2023, due to the success of the programme to encourage consumers to buy end-of-life products and collaboration with the Too Good To Go platform.

There were 2,345 stores (more than 63% of total stores) contributing to these donations. Among the 152 organisations that benefited from donations of surplus food, the Federation of Polish Food Banks was the most significant.

In September 2024, the Company immediately mobilised its efforts to provide water, food and other essential goods to displaced people and other victims of the floods that affected Central and Eastern Europe.

The stores held fundraising campaigns to support the Polish Red Cross and the Wiosna Association, two institutions with which Biedronka regularly contributes and which were on the front line supporting the victims. More than 585,000 euros were raised from customers, which was used to buy household appliances, building materials, dehumidifiers and heaters, and to organise the work of the volunteers who provided support to the affected families, including hot meals.

Over two weekends in September, some stores collected basic goods to help people in the areas affected by the floods. On the weekend of 20 and 21 September, in collaboration with the Polish Red Cross, more than 70 pallets of essential goods were collected by 737 Biedronka stores located on the regions most affected by the floods. The following weekend, 27 and 28 September and in collaboration with Caritas, 85 tonnes of non-perishable food and household cleaning products were collected from 477 stores.

Biedronka store in a flooded area, everything in the foreground is flooded (photo)

The Company also gave the more than 500 employees affected by the floods an additional payment of 350 euros to help them.

Hebe

Hebe’s responsibility strategy is essentially based on supporting young women by promoting women’s entrepreneurship and supporting those living in orphanages as they transition to a more independent life.

The Company provided direct support to nine organisations in 2024, corresponding to over 78,000 euros, more than double that in 2023. This increased support asserts Hebe as a partner of institutions that promote the integration of young people from disadvantaged backgrounds into society and the labour market.

Pingo Doce

In 2024, the Company responded to the request of around 1,350 social charities2 operating in the surrounding areas of its stores. Food donations and monetary support (which includes fixed support, gift cards and the sponsorship of environmental conservation projects) exceeded 19.3 million euros3, 6.6% more than in 2023.

A total of 7,162 tonnes of surplus food from stores were donated, 35% more than in 2023, due to the implementation of the “Alimenta o Bairro” (Feeding the Neighbourhood) project.

Pingo Doce “Alimenta o Bairro”

The “Alimenta o Bairro” (Feeding the Neighbourhood) project reinforces the active role everyone plays in fighting hunger in the neighbourhoods of which Pingo Doce is a part and, at the same time, reduces food waste in the stores. We will continue to increase the number of products that can be donated under the Company’s surplus food donation programme through this project, by including additional product categories (in 2024 packaged meat, cold meats and products from the takeaway counter and from restaurants and coffee shops were introduced).

“Feeding the Neighbourhood” stems from a survey of 34 institutions to understand what types of products are most appreciated and their capacity to collect surplus food from stores. They were also asked for their opinion on the procedures for collecting surplus food, aimed at facilitating and aligning the Company’s strategy.

Changes were subsequently made to the procedures associated with this process:

  • a new tool was introduced for communicating and managing donations and collections by the institutions, so that store teams can better plan, manage and measure the impact of the donations they make;
  • the dematerialisation of transport documents, which are now in digital format;
  • the definition of a standard surplus collection model with predefined collection times for each store.

Pingo Doce also implemented a training and capacity-building programme for institutions on food safety and organisational management, with practical tips for managing human resources and volunteers, stocks and their budget, and for optimising donations.

The programme began with a pilot in four stores and by the end of 2024 had been implemented in around 200 stores.

Bairro Feliz (Happy Neighbourhood) is a programme that provides financial support to the causes proposed by the entities and residents of the neighbourhoods where Pingo Doce stores are located, donating up to one thousand euros to implement the ideas most voted for by customers.

A transparent plastic container filled with green Bairro Feliz chips (photo)

In the 2024 edition, the fourth nationwide and marking the fifth year of the project, a total of 2,700 proposals were received from social organisations (9% proposed by neighbourhood groups). After the public vote, Pingo Doce awarded more than 429,000 euros to the 459 projects selected by customers, 31% of which were destined to schools and education projects. It is estimated that more than 11,000 seniors and 19,000 children have been impacted by the winning 2024 Happy Neighbourhood projects. Since 2019, the programme has supported around 1,950 causes with 1.86 million euros, having received 11,000 entries and 92.5 million votes.

In force since December 2022, Pingo Doce has a cooperation agreement with the National Republican Guard (GNR) aimed at carrying out joint outreach and support actions and initiatives for the elderly, children and young people in need. Under this partnership, in 2024 more than 9,000 baskets containing food, hygiene products and blankets were delivered to 1,800 elderly people. In addition, five Christmas lunches were organised in the five districts most affected by loneliness among the elderly, with the participation of more than 500 elderly people and the involvement of the GNR’s local territorial commands and Pingo Doce’s operational teams.

Recheio

The Company donated over one million euros4 in in-kind and monetary support, around 7% less than in 2023. Recheio provided support to 212 organisations, 31 more than in the previous year, as a result of an increased focus on aligning donations with the Company’s priorities.

Surplus food donations increased nearly 6% to 351 tonnes, due to an increase in the number of products that can be donated and in communication with the organisations that collect the food from stores. These efforts will be developed and improved in 2025, including the incorporation of Pingo Doce’s principles and lessons learnt from the “Alimenta o Bairro” project.

Jerónimo Martins Agro-Alimentar

The various JMA companies allocated over 20,800 euros in support to ten social charities located in the areas surrounding their production units, particularly in the region of Portalegre (Alto Alentejo, close to the Spanish border), where the Terra Alegre dairy factory is located.

Ara

Our Companies in Colombia provided support in the amount of around 1.6 million euros to 23 organisations for social support projects, 87% more than in 2023. This increase, which is part of the Company’s 2024-2026 objectives, reflects Ara’s commitment to being the main ally of the communities surrounding its stores, as one in every three people in Colombia live in poverty (17 million people have a monthly income of less than 100 euros).

This support is provided primarily through the “1 Millón de Razones” (One Million Reasons) project, a unique social investment in the country aimed at supporting more than 60,000 people in 90 municipalities with one million euros, especially children, young people and mothers.

Pedro Soares dos Santos speaking at the podium at an event of Ara (photo)

The volume of food donations decreased to 317 tonnes due to changes in the control of ready-to-donate products and a decline in the number of organizations that usually pick up food from stores. These are aspects that the company is reviewing in an effort to improve. Institutions such as Caritas Colombia and Fundación Alimentar Colombia (Feed Colombia Foundation), working to eradicate child malnutrition in the country, received most of the surplus food donated by 273 stores (19% of the total).

One Million Reasons

In Ara, the Group’s social investment aims at supporting a wide range of projects designed to meet the most urgent needs in Colombia’s poorest regions. The initiatives include programmes to reduce malnutrition and child malnutrition, improve the living conditions of vulnerable populations, and enhance education as a key tool for social change, in close alignment with Ara’s strategy of supporting surrounding communities.

Some of the projects in this programme include:

  • the construction of the first food bank in the Pacific region, in Buenaventura, one of the areas with the highest levels of poverty and food insecurity in the country;
  • the development of “Desayunos Saludables” (Healthy Breakfasts), in partnership with ABACO, the Food Bank Association of Colombia (which brings together 24 food banks and which Ara has supported since its inception in 2013), to help provide 20% of the recommended daily nutritional needs of more than 4,250 children by delivering breakfast packs. In 2024, 19.5 tonnes of food was donated under this programme;
  • the partnership with UNICEF for the “Ninõs del Futuro” (Children of the Future) project in San Andrés, aimed at reversing the trend seen in 2023 where half of all school-age children were not enrolled in national education systems; the support provided was used to improve school facilities and shared community spaces;
  • the partnership with ICBF, the Colombian Institute of Family Welfare, under the “Madres Comunitarias” (Community Mothers) project, to provide support in the form of gift cards that can be exchanged for food to 3,000 community mothers and fathers in 46 Colombian municipalities, where action is needed to promote healthy eating habits and provide food security; kits were also distributed to 1,500 community mothers to support them in learning about healthy eating and nutrition, including a tape to measure the upper arm circumference of children, enabling early identification of cases of child malnutrition.

The programme won an award from Portafolio newspaper in the ‘social responsibility’ category will see its investment doubled in 2025, to 2 million euros.

1 Biedronka’s annual responsibility reports are available at csr.biedronka.pl/.

2 Pingo Doce’s Responsibility Policy is available at www.pingodoce.pt/responsabilidade.

3 Includes Lidosol.

4 Includes Recheio Masterchef and João Gomes Camacho.

Direct support
Donations of food, money or time directly to local charities and non-profit organisations that support causes such as education, health and social services. In the case of Jerónimo Martins, direct donations must focus on charities that help the most vulnerable in society, the elderly and disadvantaged children and young people.
Non-perishable goods
Products that have a long shelf life and do not require refrigeration, for example, canned foods, grains, beverages and dried goods.

general tags

esrs tags

Tag Manager

general tags

esrs tags

Results