Annual Report 2024

Consumers and end-users

Jerónimo Martins’ Companies are committed to our long-standing vision of democratising the access to high quality products that are simultaneously safe, innovative and affordable, while contributing to public health.

Person loading cardboard boxes with fruits and vegetables onto a shopping cart (photo)

Throughout our more than 230-year history, the focus of our activity has always been our consumers. In 2024, we had more than 6,000 stores and related e-commerce services, that connect thousands of suppliers (from micro, small and medium to large enterprises that work to meet our production criteria), and thousands of our employees, to reach millions of consumers from different groups, from children to the elderly, in Portugal, Poland, Slovakia, Czechia and Colombia.

This multi-stakeholder relationship allows us to identify and value the different expectations of consumers, partners, suppliers, and employees to:

  • deliver the best products, services and experiences to our customers;
  • enhance the reputation of our brands and the trust of our stakeholders;
  • ensure the access to information for all stakeholders;
  • maintain our ongoing relevance and our financial performance.

Our material topics related to consumers are focused on ensuring product quality and safety standards, product affordability, product and service innovation1.

To meet stakeholders’ expectations, Jerónimo Martins’ strategic goals, policies and guidelines for consumer engagement, product development, remediation activities and targets are spread across our Companies so that a coherent approach to the management of the material topics can be achieved. They are updated whenever necessary.

1 Detailed information on how we determined these topics is available in “Impacts, risks and opportunities management and double materiality assessment”.

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